| The Ultimate in Buzz Marketing |
| BEFORE |
 |
NOW |
| Early Adopter |
|
Influencer |
| Landing The Deal |
|
Branding The Deal |
| Convenient Stores |
|
Convenience |
| Water Cooler |
|
Espresso Truck |
| Ground Coffee In A Can |
|
Ground To Perfection |
| It's A Matter Of Taste |
|
Taste Is All That Matters |
| Happy Hour |
|
Frappe Hour |
| Rounds of Drinks |
|
Lots of Lattes |
| Let's Wrap This Up |
|
Let's Wrap This Truck |
